Moderator: American AAdvantage
Join Date: May 2000
Location: NorCal - SMF area
Programs: AA LT Plat; HH LT Diamond, Maître-plongeur des Muccis
Posts: 62,948
Wasn't their business merely publishing a few pages of different merchants' stuff and taking cuts for publishing and sales? The ultimate middleman. But if something tickled your fancy, why not buy it directly from the seller, or perhaps at a discounted price from Amazon or an Amazon store?
Of course, people have to want to read the catalogue - and with IFE, iPads, tablets, Kindles, why bother removing the SkyMall catalogue when you already knew what it offered?
SkyMall - so 1970s, now DOA.