@wecanfly777 am not sure what's the hype for? Your explanation ridicules the news reporting which now appears to be completely misleading.

I've flown with EK a fraction of what others here have. The approximate value of the upgrades/op-ups/miles burned in my humble case is at least 50k USD but don't see myself tattooing the EK logo, or going to the media about it. And then your pictures/video of F is only for HKG-BKK, and we all know how long of a flight and how costly that is :P