FlyerTalk Forums - View Single Post - Why legacy carriers set up a carrier within a carrier via a low cost offering?
Old Jan 21, 2015 | 1:44 pm
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Travelman91
 
Join Date: Jul 2012
Programs: BA
Posts: 39
Why legacy carriers set up a carrier within a carrier via a low cost offering?

What is the rationale for Full Service Carriers (FSC) to set up a Carrier Within a Carrier (CWC) in the form of a Low cost Carrier (LCC) offering? What strategies could the FSCs adopt to ensure the dual business models do not lead to incompatibilities and concurrently restrict their ability to compete with LCCs?
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