This is obvious to me
Why does Gary have 800 reviews of CX F? Because that's what he wants to fly.
Why does Ben fly A380s over and over when most of his readers don't? Because he wants to fly them.
Neither of them care about the readers actually using their advice, they just want to enjoy their holidays. It doesn't seem to matter at all level of content as they control the market which is filled with newbies.
I just clicked on Gary's click-bait UK tax waiver headline and want to call him up and ask for my .02 in ad revenue back. That was cruel.