Got the same "use it or lose it" email today, to get $5.00 by updating my profile, and that extends my current balance to next year, without any loss of value. Immediate increase in my account, but it would help if they sent more regular emails to help keep the account active and growing. At .05 a pop, and very infrequently receiving their emails, it'll take a while before I can redeem for anything.

bj-21.