I noticed this on the MyPoints FAQ:
Has anybody ever seen Max Points? I haven't.

Who is Max Points?
Max Points is a character that periodically appears throughout the MyPoints Web site. Max hides on pages where maximum Point earning opportunities can be found. Max is not a daily site feature and will typically make 2-3 appearances per week. On days when Max is making an appearance, there will be notification on either the Visit Web sites page, the Member Home page or both, announcing his presence and encouraging members to search for him and earn Points. Points are awarded to members who find Max and click on him. Points awarded will vary.