Originally Posted by
Sixth Freedom
Imagine that you are an executive director (in the traditional sense i.e. a board member, not just a senior-ish manager) of a large, profitable company like Google. How much is your time worth? Probably GBP 10,000 per day at least and maybe much more.
If a J ticket buys an extra day of activity each way (value = GBP 20,000) and an F upgrade buys an extra half day of activity each way (value = GBP 10,000).
The J ticket is probably a no-brainer and I cannot think of any routes anywhere in the world where F will be uneconomic at these valuations over realistic booking windows.
That's extra half day is the rub really. Is there really that much difference between J and F in terms of productivity? Interesting question, and it probably depends on whether said executive kicks back to enjoy the service and the Grand Cru!
There also seems to be all-in-this-together blanket travel policy trend in many corporates these days and I suspect a number of CEOs flying premium economy!