This is actually what I'm thinking. Virgin Atlantic has rather thin award availability to MCO but has a lot into JFK, so I can see them being able to draw on that relationship (since an award trip on Virgin Atlantic to JFK and then a paid reservation on VX to MCO might prove to be cheaper than paying for a direct flight to MCO, and if award availability is any indication of general availability, Virgin Atlantic might do well by being able to divert some of that traffic over to JFK).

Actually, as a serious question: How does winter service to FLL fit VX's model? I guess I stereotype FLL as being not too different from MCO (rather tourist heavy, albeit with a bias towards cruises to make up for not having Disney next door...and with MIA having most of the connecting traffic to overseas), but is that incorrect?

[Actually, that leads me to a stickier question: VX behaves in a way that is unlike any other carrier I can think of. There are some elements of your generic "low cost" model, such as the buy-on-board program that they've turned into a selling point by making the selections good...but they also have an unmatched domestic FC product and their MCS is fairly comparable with FC on Delta...and I'd point out that it's not like LAX-LAS is the highest-rent market in the country, though it is near the peak of volume alongside LAX-SFO. So how would you describe their model?]