A thought:

If I were the person at MyPoints controlling Max, and if I were aware of this forum and the Yahoo mailing list, I would put Max somewhere for 5 points all morning, the also put him somewhere else for a brief period of time for a bigger point award. That way the big points would more likely go to those who actually search through the pages to find him, which is what I would be trying to encourage people to do.

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The Personal Travel Experience of Gary Steiger - including how to get free frequent flyer miles on the web.