Or this AC SE customer:

1. Paid for a full Maple Leaf Club Worldwide Membership
(current price $665 or 81,000 miles)

2. Paid for this membership prior to becoming SE so as to have lounge access regardless of ticket or carrier.

3. Once becoming SE, was not given an option to choose an alternate privilege therefore $$$ wasted. The point being that the membership is available for sale as well as an earned benefit, yet those who buy it do not get an alternate offering)

4. Flies when necessary and no segments (it is what it is)

5. Never used IKK

6. Has not yet called a concierge

7. Is sitting with 100+ Upgrade Credits that will expire Feb 28.

Clearly, this customer is the loser as they have spent money for reduced benefits, are and are unable to use all of the credits by the expiry as they were mostly earned prior to the Nov 7/14 cutoff.

So while there are AC FFs or SEs or regular pax who do the segments runs (sometimes with little choice), there are many others like the customer here who are not able or have not yet used all of the services available.

IMHO, AC wins big time with a customer like this.

My question to which only AC knows the answer:
How many are customers like these and do their habits and usage offset the others.