I'm a frequent flyer of both Vigin Upper Class and BA CW/FIRST - flew back from JFK yesterday on a 777-300 in CW and out last week on a 747 on the upper deck ! Both great but made so by an incredible crew !!! Love the 777 -300 for the modern cabin and love the 747 for the upper deck experience. By comparison I love virgins ground experience in the clubhouse but hate upper class 747 with the tiny bar ! Love the virgin a330 or 340 for spacious bar but overall BA food and service prevail for me everyime - and was particularly suprised by the 777-300 - I had read so many bad reviews and it was so comfy and modern despite not having upper deck privacy. Virgin wins hands down for me ground product but can't compete if it's a 747 ....