Originally Posted by BearX220

The reason for what you cite in your second sentence lies in your first sentence. Those of us who have watched the industry for 30 or 40 years have seen millions lost on concepts akin to yours.

To sbm12's point above: a niche product that doesn't directly threaten the majors' bread-and-butter trade, like that SAS Stavanger-Houston route, may be left alone, but a niche challenge that strikes at the heart of the majors' revenue will draw their fire. (AA lost interest in STN as soon as it managed to kill off the Eos / Silverjet / etc. upstarts.) Sadly to draw a critical mass of traffic a new entrant has to serve major destinations, so it's a chicken-egg trap; you can't survive outside the main cities, and you can't escape the majors by serving them.

You might know (or would like to know) that Sir Richard Branson's first idea for Virgin Atlantic, back in the 1980s, was to make it an all-business-class airline. When someone asked him how he would fill the planes during periods of low business travel, he reconsidered pretty quickly.