Quiet Lion - This appears to be a raffle sponsored by KERA. I didn't know who KERA was, so I looked it up:

Public Broadcasting for North Texas KERA 13, KERA 90.1 and KERA 2 are the public radio and television stations for North Texas, touching the lives of 3.2 million viewers and listeners every week. KERA 13 consistently ranks as one of the most-watched public television station in the country.

My guess is that some body donated the car (which they will get a tax write-off for) and that KERA will raise $130,000 by raffling off 1,300 tickets at $100 a piece.