The value depends on where you are using them. If you cash in 5000 goldpoints for 500 frequent flyer miles (using 2 cents per mile), then they equate to .2 cents per point.
I like to use them at TGIFridays. You can use 1250 points for an appetizer or dessert value up to $8.00. That equates to .64 cents per point.
Does anyone know of a higher rate return rate for goldpoints?
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AA, TWA, Hhonors