Originally Posted by
ba_cityflyer
Plain stupidity.
Based on their interpretation, any product with VAT or a delivery charge (i.e. pretty much anything), wouldn't earn any Avios! :-/
That's not the position.
It's pretty standard that points / miles / cash back (e.g. the VS scheme and Quidco) are only awarded on the net price of the goods - excluding VAT, delivery, other fees and taxes etc