After 10 years as a PL with EL AL, I am also moving - to BA. On average $500 less for a direct, full tier points earning business class flight TLV-LON, and about $2000 less for a business class flight from TLV-NYC (albeit via London and not direct). With EL AL I always took F to New York as their business class hard product was so pathetic. With BA I find their business class seats better than EL AL's F product both for sitting and for sleeping.