I would very much appreciate knowing if anyone has any experience w/ this company & program:

https://www.branddirect.com/securefo...mrewards1.asp?

How does that company make money? I realize that there are commissions, etc., for selling gift certs, but giving a 20% rebate (& across the board) seems highly unusual (& unusually high), not to mention throwing in $200 cash back on groceries or gas (one supposedly gets a choice).