I dunno.
Most people I spoke with were pretty annoyed at the changes.
In the meantime, they are full swing into marketing the FLY Card, dumping all this marketing material and applications all over the seats etc.

At the end of the day, if there is enough interest in the card, it could be a source of some ancillary revenue for EL AL.
I just dont get the sense that people actually care about getting another credit card.