They did NOT offer me a way to get there. Here's the text.

Early check-in is subject to availability and can only be confirmed when you arrive to check in. Checking in between 6 am and 2 pm on day of check will incur a charge of half of the room rate.

For a guaranteed room I would have happily paid for it!

So this implies I could arrive at 11 and they will charge me for an empty room with no additional housekeeping required. Yeah, I think that's unfriendly. If they said to me "we have no clean rooms. Would you like to pay and we'll get a housekeeper right on it" then yeah, I'd see that as fair, and I'd probably take them up on it. But whether a half day rate is appropriate depends on your arrival time. 6am, sure. Noon? not so much.