I'm already an owner of this card...

"ALREADY A BMO® World Elite™ MasterCard® MEMBER?

Do not worry if you already have a BMO® World Elite™ MasterCard® just call the BMO Ambassador and you will be counted as a BMO/Grand Cru Supporter. You will receive your premium benefits, so will Grand Cru and research at UHN!"

Anyone know what "the BMO Ambassador" is?