Originally Posted by
djrobsd
It seems so silly that they will target an offer to one person, but not let someone else get the same offer, my credit score is higher then hers is, and you would think amex would want my business since they don't have it right now (I have an Amex Blue Sky card that is in the sock drawer, but I do use it once a month just to keep it from going dormant).
The purpose of targeting is to attract new and profitable customers. Those who spend only enough to earn the new account bonus and then place the card in a sock drawer are not profitable.
Originally Posted by
Julian Brennan
The Blue Cash is not listed on the Amex site anymore....What am I missing here?
There are three related cards:
- Blue Cash
- Blue Cash Everyday
- Blue Cash Preferred
I think it's safe to assume that the offer is for the Everyday variant.