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Old Jun 30, 2000, 5:55 am
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doc
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Join Date: May 1999
Posts: 46,817
From Joe B:

After months of sifting through more than 800 potential names, the Delta-Air France alliance has settled on "SkyTeam" as its marketing brand. The alliance, which also includes AeroMexico and Korean Air, announced the name last week and promptly launched a SkyTeam Web site http://www.skyteam.com. The site perfectly illustrates all the hot air surrounding every airline alliance. Consider, for example, the SkyTeam "Benefits" page. It promotes "10 SkyTeam benefits," one of which is "in-flight service built around your needs." Four of the other ten are equally specious. The five substantive benefits are so conditional and skewed by asterisks and fine print as to be almost worthless. One example: benefit No. 8 claims you can "ease your SkyTeam connecting flights with single check-in," but the condition in the fine print promptly limits the benefit to "a maximum of two SkyTeam airlines in an itinerary."
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