Originally Posted by
Often1
This makes eminent sense. Even on FT there is disagreement as to whether people want higher fares to pay for privileges that they do not want. Unbundle this stuff, let them what wants it pay for it and be done with it.
We could get Nigel Turner to run the airline. He knows a thing or two about creating a modular product.
In other words, bmi tried this technique with no great success.