Should BA introduce the possibility to its top tier flyers of giving a Red Ticket as opposite to a Golden Ticket? The Red Ticket should be motivated and given in 'recognition' for a very poor or rude service, far below the normal BA standards. This would certainly help BA to monitor and improve the behaviour of frequent Red Ticketed BA agents. The simple procedure of the Golden Ticket could be used, limiting the number of Red Tickets available, and avoiding the writing of complaint letters about BA agents to customer relations.