I have flown DL and UA recently, and they have wireless device entertainment options that work pretty slick. Since so many people travel with wireless devices nowadays, it makes sense. I was able to log on (for free) to the plane's WIFI, then I had a choice of several dozen options, including TV shows & movies. There were also options to pay for some movies (primarily the newer movies), but the service worked well. Any rumors that AA/US would move to this approach for IFE?