ATA said yesterday that its business-class seats, which will be introduced in August on its Boeing 737's and 757's, would cost no more than $399 one way. It will also offer upgrades to business class from coach for a modest fee on the day of travel, but has not yet decided how much to charge.

In providing business-class service, ATA, the 10th-largest airline in the United States, will be following the lead of AirTran, which has gotten a warm response to its business- class service. John Happ, senior vice president for marketing of ATA, said the airline expected most of its business-class seats to be sold through the same-day upgrades, a feature also offered by AirTran.
(added to note it will be on both B757 and B737 aircraft and also same day upgrade purchase option)

MisterNice