I don't disagree with you that this is not the best use of avios, but this method values avios at 0.67p/avios, whereas I thought hotel bookings provided a value of below 0.6p/avios (typically 0.55p - 0.59p) so slightly better.
Great point guys. Is there a matrix anywhere on FT that shows the value of Avios point spend across the various channels? Reward flights, cash and Avios bookings, upgrades, hotels and other ways to spend?
Thanks,
FCIan