Originally Posted by
CashN
Revenue Management is known for ignoring risk. Their sole purpose is to show revenue gained and validate their existence, omitting the risk and netting the gain with revenue lost is not part of the story. This isn't unique to United.
Come on, if you don't know by now that UA is built to optimize here-and-now revenue with no weight given to lifetime customer value, you haven't been keeping up. Not unique to UA but not common to all travel providers.