Originally Posted by
N965VJ
Glad to see the FT tradition of harumphing off to greener pastures is alive and well in this thread.
Hotel stays are different from choice of airline. A hub captive with a diversified set of destinations really has to go out of his way (literally as well as figuratively) to use a different carrier consistently, ignoring the high value of frequency and non-stops. Yet I can move probably 80% of my stays from Hilton to Starwood, and absolutely 100% of Hilton stays to Marriott, based on footprint and brand price structures. Hilton offers nothing substantial that isn't matched by Marriott, everywhere I go.
I'm not a single-issue buyer but this step plainly reduces Hilton's value proposition for me.