A 7,000 point transfer done last week took about 1 day to show up in my account. Last quarter's transfer took about 3 days.

As others have noted, Hilton transfers used to be almost instantaneous, but I can live with it taking a day or two. My assumption is that Hilton's IT people did not like a 3rd party having direct access to the Hhonors API. (Or the API broke and Hilton can't figure out how to fix it.)