I still think that Aman's focus should be less on urban retreats and more on the remote and exotic that has been its bread and butter--and where their incredible service and amenities really allow them to shine.

In most cities, Aman will find FAR more competition, even at the high end luxury level, that I believe will hurt its brand. Venice is perhaps the biggest exception, as that is quite the unique locale for an urban location. Beijing's Aman Summer Palace was very nice but a bit disappointing for us, as it just didn't give us quite the same escape feel as we've enjoyed in every other Aman. Future Aman possibilities in NYC, London, Paris, etc. are destined to disappoint us, IMO--since there are plenty of other options providing top drawer service and high end luxury in each city, often for less than the entry price point of a typical Aman (unless Aman prices itself a bit differently as a result).