Has something changed recently?

Just done LHR-HEL-LHR this weekend in CE and there was no choice of meal whatsoever. On the 11:20am from LHR, everyone was given a continental style brunch: one slice of ham, one slice of prosciutto couple of bits of cheese and fruit plate for after. Coming back on the 7:45am from HEL everyone was given English breakfast with small pot of muesli/yogurt and small pot of orange and mango juice.

Back in August when I did a morning back to back LHR-AMS-LHR there was a choice on both legs!

Is only one meal option a new enhancement for CE?