Originally Posted by
Michael19887
None of my co-workers stay with Hilton, as they are seeking out lifetime status and Platinum Premiere at Marriott. Hilton loses stays because of this.
So, clearly, your coworkers are seeking a program that awards loyalty through lifetime status... as such, Hilton should join the club to try to capture some of the folks avoiding or fleeing due to lack therof. This was my point exactly...
Originally Posted by
Michael19887
It also doesn't seem to stop new incoming elites to SPG, Hyatt, and Marriott that all already do this through the lifetime status and other measures. SPG has the 50/75/100 program and Marriott has the Platinum Premiere program. Marriott evaluates all of their plats through a proprietary formula that they don't disclose and rewards the top 1% (I think) with this tier. It comes with added benefits and my co-workers with this status have scored consistently great upgrades.
These programs are different from tier-within-tier that you're proposing in that they really only establish an added top tier for the absolute highest level folks... this is rarely going to impact, for example, a Platinum that's been around for only 2 years, because there are so few people at this higher level.
If you started differentiating within EVERY tier, especially based on HOW status was earned, you're going to start impacting a lot of guests... arguable some of the ones you're interested in encouraging to build loyalty and earn up to a higher tier. How granular do you want to take it? Should a 2-year Gold on Stays get an Exec Floor upgrade over a 10-year credit-card Gold? Should a Family with CC Gold that has spent a week at a particular beach property twice a year for the last decade get beat out for an upgrade by a Fast Track Gold on their 5th stay ever? There's too much to take into consideration beyond just the top 1% if you're going to slice every Elite Tier into 5 different sub-tiers (I would assume you'd want CC, Fast Track, Stays, Nights, Base Points in that order?).
Originally Posted by
Michael19887
Hilton actually already has something in place called the "guest value rating", where everyone is ranked from one to three stars on a combination of factors. The hotels can see it in every OnQ profile, but I was told by a friend who worked at a DT that it isn't used.
So you want ALL of the factors above to be distilled down into a 3-Star rating, and then for the property to balance that rating within each tier along with length-of-stay, property-specific loyalty, and room availability? I think you're overestimating the time available for and workload priority given to processing upgrades by hotel staff. I get the feeling that it's MUCH more off-the-cuff than that, with status, length-of-stay, and property-specific loyalty being the main driving factors... IF they're even processed ahead of time, otherwise it's completely in the hands of the agent at the front desk when you check in to look at availability & status to make a judgement call.