Courtyard is a brand, brands are aimed at consumers. If you don't get it, it's not aimed at you.

I like Marriott's, RENs, Autographs and JWs. I'm sure I'd like RC too, but it's too rich for my tastes. It's not really aimed at me, I can't understand (or afford!) spending $500/night on a hotel room!

I'm not enthralled by FFI/CY/SHS/RI/TPS, though during a forthcoming month visit to Canada and USA FFI, CY and TPS all make an appearance. I've no doubt I'll try AC and Moxy, mainly because the first is very common in Spain, and Marriott is planning many Eurpoean Moxys. But if I don't like them I won't stay again.