HOOKERS !! (just kidding)
Traveling by myself for business - a decent hotel with a nice breakfast, usually pretty happy with HIX in the USA.
Traveling with family for vacation -- splurge on a very nice hotel with more amenities.
Food when I am on business -- healthy and at a decent price. NEVER EVER MCDonalds or fast food unless it is unavoidable.
Food with family -- usually good healthy food and more variety needed. No fast food even with kids unless we are really tired of the local stuff.
Flying on business -- Paid intl J and upgrade from Y domestic.
Flying with family -- usually J or F with mile.