Sixth freedom - yes, those 11000 meals will cost around 4 full price J tickets. If BA need to cost cut in their premium cabins they should come clean and ditch the premium tag and just sell bigger seats.
I run a small B&B and charge £70 a night for a single room. Today we have one guest in, yet yesterday I spent a fiver on fresh fruit and a full buffet is laid out. BA would have one egg, one sausage, a slice of bacon and a slither of smoked salmon in the kitchen fridge.