This attitude about frequent flyers and super elites cheapening the J product comes from Air Canada execs drinking their own cool aid about being the best airline in North America. Being the best airline in North America is tantamount to being proud of standing first in a class of dunces. If Air Canada Execs really care about excellence then they should compare themselves to other airlines around the world. Are we not living in a global age?
It is also rather pathetic that this world class management team cannot secure a larger shareholder profit from a near monopoly. Is it really necessary to upset your best customers to make more profit. What's next? Are they going to compromise on aircraft maintenance?
Air Canada board ought to take a serious look at executive compensation if the geniuses in Montreal can't figure out how to improve the bottom line without upsetting their best customers.