Originally Posted by Lllahim

What I find most upsetting is lack of information from AC on their long term strategy. They have told us they want to make more money. But what they have not told us is what percentage of the additional revenue they expect from the loyalty program long term and a time table on how they plan to reach that goal. Every term, they come up with a cut which they say will improve their objectives. Without a word on how well the announced cut (e.g. copay) has met the objectives, they come up with one cut after another using the same rationale. It just seems like descent into a bottomless pit. What is the likelihood that the new plans will meet the ever moving target? Do they go to a budget meeting, check the books, then ask Revenue Management to raise $X from the Loyalty Program? RM hurries off to levy a fee such as the ill conceived co-pay that is neither fare nor distance sensitive. If there is a long term plan that impact us, AC should tell us. We may not agree but at least we have a sort of blue print for our own planning.