Originally Posted by
discoverCSG
How so?
Originally Posted by
emcampbe
Do you have a source for this? Saying they will and that its to their benefit to do so is fine as an opinion. But If people are buying the upgrades when it doesn't count toward PQD anyway, then how exactly does UA benefit?
Every business benefits from determining which of its customers contributes to its bottom line. Frequent flyer programs were a quick and dirty way for airlines to do this. Things like Global Services were an even better measure. Money, not miles. The logical outgrowth from this is—and always has been—measuring dollars spent, not miles flown. We are now in a transition period where both are measured. But dollars are not yet accurately measured because some spend is not counted. That will change. All spend will be counted and miles will not matter at all. They really never should have. Let me close by stating that spend itself is also not a good measure. Margin needs to be measured to truly determine who is more valuable. That ultimate measurement is coming because it benefits the airlines. Wait and watch.