Originally Posted by cerealmarketer

Here are some facts.

So the ancillary growth rate last quarter was about 8%. This quarter was 11%.

Economy Plus led that growth, not upgrade sales.

...

What they did do though was improve non-ancillary first class sales. The premium paid first class load went to 40%, up from 28% last year. Delta is in the 50% range and has led the 'sell it for cheap' charge.

"our recently restructured premium cabin fares on many of our domestic and short-haul Latin flights added 0.5 point of PRASM in the third quarter and increased the premium payload factor on these routes by 12 points year-over-year to 40%. Second, our recent changes to the network and schedule are improving the "

Sorry guys, this is not the 'TOD' day of departure upgrades. It's making the advance price of first class competitive with the competition.

http://seekingalpha.com/article/2590...pt?part=single