Delta is the big gorilla at my home airport and in my region. I despise Delta, and go out of my way not to use them whenever possible. The additional routes brought by US means I have more opportunities to avoid Delta without going through major route contortions.
That's a big win for me.
In addition, it means more segments flown in the AAdvantage program. I'm on track to make it to EXP this year - first time I've ever been able to fly enough in one FF program to make it out of mid-tier status.
That's another big win for me.
I do see an acceleration in the decline of the soft offerings, but this is IME consistent with the rest of the industry. Everyone wants a premium experience, but most people won't pay extra for it, so there it is.