I reported back on my early experiences after my visit on opening day a couple of years ago. Suffice to say my experience was far from positive then and I hated the room design.

Fast forward some time and I decide as the property is only a few minutes walk from work I should try it again. I made a redemption for 5 nights and deployed a SNA for those 5 nights and linked to a redemption made for me by someone else for 2 nights so 1 week in total.

Upon arrival I was upgraded 2 categories from my originally assigned corner suite to a marvellous suite (effectively a corner suite with a freestanding bath). Service throughout was exemplary, Mrs LoM joined me for the weekend and we had a fun afternoon tea and Sunday Brunch. I stayed in the same suite for the second part of the stay which made life easy. The suite was quiet and pleasantly laid out (albeit that it is somewhat odd entering through the bathroom). The Platinum breakfast in Spice Market was good and the gym is close to perfect.

So I recant my previous opinion that the W London is crap, I still wouldn't want to stay in a standard room again but it was my best experience in a London Starwood hotel for a very long time.