Because Accor's guys in East Asia are slacking off. They've lost a few Pullmans in China and Korea recently, and have been totally smashed by IHG in Japan (IHG struck a deal with ANA and are currently the only Western brand with a really good coverage of Japan). I wonder if any efforts were made to try to partner with JR East or JR West hotels. There are so many local chains in Japan and I am sure they are looking for a differentiating factor.