Originally Posted by
Often1
Pushing people to cancel earlier, may well open up inventory which is available to you for your last minute trip, or to someone else who needs it.
Or it may mean a hotel that is not 100% full gets additional revenue. Not every single hotel is full 100% of the time, and when you think about it that's when the new policy would be of benefit to Marriott/allow them to manage inventory.
Now that I think about it I'm more convinced this is grabbing some revenue in terms of fees - especially because a hotel that wants to continue offering DOA is now required to apply for an exemption from the new policy from HQ.
Cheers