I make flight reports on YouTube, including from SQ A380 First Class. I wish I could do it again. Maybe I should email them and ask for some free tickets?
I also did one with Emirates First Class, I paid £500 for my ticket 2 years ago and the video earns me that much each month now in royalties. ^ What a great little earner!
But the point is, millions of people watch these videos on YouTube, and almost all of them are impressed with the facilities and service onboard. It is great advertising for the airline...and that's just YouTube! Imagine someone offering to do it in front of millions of viewers on prime time tv? All of a sudden, for £4000, it seems like very cheap price to pay for SQ.