this was possibly the dumbest idea ever in re: to 'raising awareness' perhaps after the ice bucket 'waste water' challenge in recent times.

good intentions aside, now I'm curious as to who was actually behind this campaign. big banks or companies like google who already have all the data they would ever need on us and are still not satisfied. or newer entrants like FB or twitter using this 'social media' push to actually generate some revenues by analyzing a whole treasure trove of data and reselling it to the highest bidder :P