Originally Posted by
bar19900
Why is Apple Pay getting so much more attention in the news etc? I see a headline on every major newspaper every day touting Apple pay. It seems Softcard is taking a more laid back approach in marketing; is it that much more popular because its "Apple"? Obviously Softcard was first to the scene.
Actually Google Wallet was a lot before both, but Apple takes headlines because they have hundreds of millions of smartphone users so when they do something like this all of a sudden lots of people have access and are likely to begin using mobile wallet payments. Also they have partnerships with many banks which helps with businesses adopting NFC. Doesn't really matter because ApplePay/GoogleWallet/Softcard all use NFC, so if a business gets one of the paypass readers for "ApplePay" it really will work for everyone with an NFC smartphone so it's a win-win for everyone.