Hm. A google search shows that the responsible parties have sure blanketed the business media about Snap. And word-of-mouth-marketing such as this thread will help it along. I'd never heard of the company (Snap) before I saw this thread. But I thought I'd heard of SNAP before...

http://www.mass.gov/eohhs/gov/depart...ssistance.html

...the Supplemental Nutritional Assistance Program (formerly called Food Stamps).

Not my problem to sort out, but I submit that it will be somebody's.