Originally Posted by
Mike Jacoubowsky
If you should have made $500 if people followed the rules of the contract, but they didn't follow the rules so you only received $400, then yes, there's $100 missing... that should have been there.
Not if the customer would not have been willing to pay the $500 for the trip. In that case the $400 is close to the most the airline could have gotten from the customer.
Ethics aside, sometimes the trip only happens because a hidden city ticket or award ticket or some other deal is available. Economic reality on the demand side is not simple, and neither is it simple on the supply side.