The vacuity of that ad just beggars belief. It just makes it all too clear that they have nothing in the very least attractive to say about their service. People are different and travel for different reasons - who would have thunk? I guess the implicit message, if any, is that travelling with us is just like travelling on a bus, there is nothing pleasant, glamorous, fun, or exciting about it anymore. What matters is your destination and your reason for going there, and if you travel with us it's likely because we were cheaper or because you don't care much about your experience between check-in and arrival.